Partners

Vacio
Mezcal and Sotol by Casa Lumbre

Casa Lumbre is a Mexico-based spirits house dedicated to creating distilled beverages that honor flavor, fire, and local identity. With an approach that blends sensory innovation and cultural roots, Casa Lumbre works hand in hand with communities, producers, and master distillers to transform native ingredients into high-complexity liquid experiences.
The company is behind internationally acclaimed brands such as Mezcal Montelobos, Ancho Reyes, and Nixta Licor de Elote, known for their authenticity and narrative-driven design. Beyond the product, Casa Lumbre creates entire worlds around the ritual of drinking, connecting land, time, and emotion.

Casa Madero

is the oldest winery in the Americas, founded in 1597 in Parras, Coahuila, Mexico. A pioneer in Mexican winemaking, it was the first to produce quality wine on the continent. In 1986, the Parras Valley received its official designation of origin, further establishing Casa Madero as a leader in the industry. Its wines have received international acclaim, and the winery also promotes wine tourism, offering tours of its vineyards and cellars.

Tequila Volcán de mi Tierra

is a premium tequila brand launched in 2017 in collaboration with the Gallardo family and LVMH. Named in honor of the Tequila volcano in Jalisco—whose eruption enriched the land for blue agave cultivation—the brand merges traditional craftsmanship with modern innovation. Known for distilling in copper stills, their tequilas, like Blanco Tahona, offer complex flavors with herbal and spicy notes, while the XA line delivers smooth, elegant profiles. The brand also integrates artistic elements, including interactive labels with augmented reality.